Affordable access to cancer prevention starts with understanding consumer needs
Learn how MSD shapes patient access using Nivi's insights on consumer awareness of HPV, vaccination, and cancer screenings.
Here's what Yusuf, MSD's Global Market Access Lead, said about this insights report :
Yusuf Rasool (MPharm, MBA)
Director of Sustainable Access Solutions
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"Nivi Insights enabled us to make data-driven decisions about interventions to pursue and messaging that would resonate with the target audience. It also helped us discover consumers' health-seeking behaviors and barriers to access. I'm glad we found Nivi when we did; their insights have significantly improved how we approach the vaccines market to improve public health and outcomes via accessible, affordable healthcare solutions."
01
Develop Market Insights on consumer behaviors and access barriers
Market Access professionals want to understand consumer awareness, readiness to act, willingness to pay, and barriers to action.
Nivi's consumer research data develops these insights to enhance your market access efforts and outcomes.
02
Design & validate tailored health solutions to find product-market fit
Traditional surveys are slow, expensive, and often fail to lead to consumer action.
Nivi enables you to engage directly with health consumers and helps find the right product-market-price-partner fit, saving millions in operating and marketing costs.
03
Drive behavior change and access to affordable, preventative care
Behavior change can grow people and markets, but market-shaping requires time and sustained effort.
Using Nivi, you can find, target, reach, and serve health consumers throughout their care journey and beyond to promote preventative health & wellness.
Global leaders in healthcare trust Nivi to manage
their consumer-facing digital health interventions
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