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The askNivi Platform
askNivi, is an end-to-end health consumer engagement platform that enables organizations across the healthcare delivery spectrum from health promoters to manufacturers to drive better health outcomes by supporting consumers on their health journey from awareness to action, and keeping them engaged with their health.
Delivering better health outcomes starts with creating awareness around a specific disease or therapy. askNivi can be integrated into any existing marketing channel or campaign, allowing your organization to create customized onboarding experiences for your target audiences that match the campaigns you are running, while giving you the real-time analytics tools to measure campaign effectiveness and maximize your marketing dollars.
askNivi's key phrases enable your team to create conversational entry points for your audiences of interest in the form of questions like "What are the side effects of the IUD?" or "Where can I get an HPV vaccine?". These key phrases serve as attribution markers, enabling askNivi's analytics to provide you with real-time feedback on the effectiveness of your campaigns.
askNivi uses these key phrases to trigger a tailored onboarding experience for your user, taking into account their location, language and context (e.g. in-store, online), and present them with either a menu of health topics to explore, or direct them to a health journey on a specific disease or therapy.
Once onboarded, askNivi, guides each individual on a tailored health journey that is based on their health goals and stated readiness to seek care.
We speak our users' language - literally! Our platform allows us to serve our entire library of health content in our users' preferred language, selected at onboarding.
Say goodbye to linear, robotic chatbots. askNivi's content can split in any number of ways to allow our content creators to tailor the experience based on user's demographics and answers to questions.
Scored Response (Quizzes)
Who remembers the (in)famous Cosmo quiz? Our tools allow us to assign points to answers and calculate the user's total score. We've implemented this technology to deploy knowledge assessments and risk assessments--both great tools for keeping users moving down the funnel toward taking action.
Connecting the dots between topical conversations and letting the user chat at their own pace is what Journeys is all about. We designed the ability to nest conversations, allowing us to chart the course of education, behavior change and care uptake for our users - keeping them focused on their health goal and encouraging them toward and over the finish line.
askNivi provides contextual care recommendations from our marketplace of offerings--from in-person health services at physical clinics and providers to digital pharmacy commerce--in order to provide the end user with a choice of how to get care, on their terms. Nivi also can hand off "warm leads" directly to your CRM, chat service, or even by email.
askNivi's referrals database allows for tagging of resources (clinics, pharmacies, eCommerce and more) with distinct service and product offerings. When the user decides to take up care and receive a referral, we match her to up to 3 physical locations near her and up to 3 digital resources where she can buy online or receive e-Consultation. Nivi Referrals helps to deliver on our promise of giving users control over their health journey and giving her choice in that process.
Drill Down Experience
Some users want to learn a little more about our care partners before deciding to buy or make an appointment: Enter "DDE"! We create a custom micro-conversation to deliver the user an extra layer of information and hand-holding--plus we can code in the ability to capture user consent to send their phone number to our care partner for appointment scheduling--and much more. This converts informed Nivi users into qualified, hot leads for your product or service, delivered to you in real-time.
It's important to help users keep their health top of mind in order to stick with their goals; Re-engagement messaging throughout the health Journey is our answer.
Nivi staff can use demographic, geographic and behavioral targeting to find the right users to guide to new health content.
We can deploy targeted campaign messaging to users, bringing them back into askNivi chat to continue a health journey, give feedback on a clinic visit, guide them to a new topic, or even ask them to take a quiz.
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