Need on-the-ground data about your target customer?
Is your organization looking to understand market access and readiness among women of reproductive age in Africa? Or understand what reproductive health products young married couples want in India?
Nivi Insights already has the data you need on these hard-to-reach health consumers. And if there are specific insights you're seeking to help to move into new markets with confidence, we can work with you to quickly engage Nivi users to produce the data you need--and at a faster pace than traditional research studies.
Nivi Insights shows trends and patterns in the health journeys that individuals take from initial engagement to actions taken enabling service and product providers to tailor their services and products to best meet the needs of the populations they serve. Nivi Insights enables deeper understanding of user behaviors and actions, along with product and service demand amongst different populations.
MSD subscribed to Nivi for unique market insights on consumers' perceived importance of the human papillomavirus (HPV) vaccine, readiness to act, willingness to pay, and behavioral intention among 15-26 year olds and parents of young teens in Kenya. The information supports market access initiatives, which many pharma manufacturers and others in the supply chain will find relevant.
Nivi launched a survey of its users in Kenya, drawing respondents through social campaigns and re-engagement strategies. On the chatbot, users were asked about their knowledge, attitudes, willingness to pay, insurance coverage, and vaccine uptake in a series of short, relevant questions. Users were also recommended nearby vaccine services and, as part of the survey, Nivi followed up to gauge uptake.
The Nivi Insights show that awareness and knowledge of HPV and the link to cancer are generally low. When vaccination is framed as cancer prevention, people see the importance of vaccination, but not everyone is ready to act or has the means to pay immediately in full. Segmentation is key to understand who will act under what conditions, when and where. Insights validate that digital interventions can turn behavioral intention into action.
Who's Achieving Their Goals with Nivi Insights
MSD Global Market Access
Merck & Co., also known as MSD outside of North America, is a research-driven company that develops, manufactures and markets a broad range of medicines and services. The Sustainable Access Solutions Group (SAS) is a group within MSD dedicated to enabling patient access to life-saving therapeutics for diseases in which MSD has deep expertise globally. They accomplish this mission through a range of strategies and solutions that ultimately lead to facilitating affordable access to those therapeutic options, enabled by appropriate disease awareness.
The MSD SAS Group within MSD's Global Market Access Team is using Nivi Insights to generate insights on consumer knowledge, awareness, and behaviors towards HPV and HPV prevention and treatment.
Abt Associates uses data and bold thinking to improve the quality of people's lives worldwide. From increasing crop yields and combatting infectious disease, to ensuring safe drinking water and promoting access to affordable housing—and more—Abt Associates partners with clients and communities to tackle their most complex challenges.
Under the SHOPS Plus project, Abt Associates used Nivi Insights to generate an informed glimpse into the changing profile of consumer contraceptive use before and during the first year of the COVID pandemic in South Africa, Nigeria, Kenya, and India.